Adverus Value Strategies

Lacy Heiberger

RN-BSN · MBA · CPHQ

Biography

Lacy Heiberger founded Adverus Value Strategies after nearly two decades working across every layer of healthcare — from direct patient care and national consulting to health plan strategy, state Medicaid policy, and executive leadership at a major academic physician group. That breadth is deliberate: value-based care only works when you understand all the parts it touches.

Most recently, as Chief of Practice Innovation at the University of Virginia Physicians Group — a 1,500-provider multi-specialty practice supporting an academic medical center with approximately $1B in annual charges — Lacy led system-wide value-based transformation. She tripled contracted lives to nearly 70% market coverage within two years, achieved consistent 30–40% year-over-year value-based revenue growth, and built an interdisciplinary team from one to nineteen while maintaining a Press Ganey leadership index of 100/100. Her work spans every dimension of value-based change: contract design, governance, population health infrastructure, clinical-financial integration, and the organizational culture required to sustain it.

Her foundation is deliberately cross-disciplinary — active clinical licensure alongside graduate training in economics and business gives her a fluency in both bedside reality and financial strategy that few advisors in this space can claim. She has worked at the intersection of policy, operations, and clinical practice long enough to know that the hardest part of value-based care is never the strategy. It is making the strategy real inside systems that were not built for it.

Credentials & Recognition

Certified Professional in Healthcare Quality (CPHQ)
Lean, Six Sigma, and GE Change Acceleration Process (CAP™) / WorkOut™
B.S. Economics, University of Virginia
B.S. Nursing (RN, BSN, Cum Laude), Georgetown University
Master of Business Administration, University of Richmond
Licensed Registered Nurse, State of Virginia
Pearl Health Top 50 Value-Based Care Thinkers, 2024 & 2025
Virginia Center for Health Innovation (VCHI) Leadership Council, 2022–2025
Visiting Lecturer: Darden School of Business (2022–2024); VCU EMBA (2015)
Panelist: Becker's Hospital Review; Modern Healthcare VBC Virtual Briefing
Contributor: Center for Healthcare Strategies — Value in Medicaid HCBS (2018)
GE Consulting Excellence Awards (2009, 2011)

Selected Outcomes

30–40% year-over-year value-based revenue growth at UVA Physicians Group
$2.4M+ annual value-based revenue under management; $2.9M negotiated in new VBC contracts (2021)
Tripled contracted lives to ~70% market coverage within two years
Grew interdisciplinary team from 1 to 19 in 20 months; Press Ganey leadership index 100/100
10% year-over-year improvement in contractual quality performance
25+ hospital efficiency and patient safety engagements at GE Healthcare; 75% upsell rate
Led $10M Patient Safety Organization launch at GE Healthcare
Co-led Virginia Medicaid expansion provider outreach — 1,000+ providers, statewide events

"Lacy's leadership and expertise have been instrumental in positioning our organization to navigate a rapidly evolving healthcare landscape and to continue delivering high-quality, sustainable care for the patients and communities we serve. Her contributions have left a lasting foundation on which we will continue to build."

— CEO, Academic Provider Group