Lacy Heiberger founded Adverus Value Strategies after nearly two decades working across every layer of healthcare — from direct patient care and national consulting to health plan strategy, state Medicaid policy, and executive leadership at a major academic physician group. That breadth is deliberate: value-based care only works when you understand all the parts it touches.

Most recently, as Chief of Practice Innovation at the University of Virginia Physicians Group — a 1,500-provider multi-specialty practice supporting an academic medical center with approximately $1B in annual charges — Lacy led system-wide value-based transformation. She tripled contracted lives to nearly 70% market coverage within two years, achieved consistent 30–40% year-over-year value-based revenue growth, and built an interdisciplinary team from one to nineteen while maintaining a Press Ganey leadership index of 100/100. Her work spans every dimension of value-based change: contract design, governance, population health infrastructure, clinical-financial integration, and the organizational culture required to sustain it.

Her foundation is deliberately cross-disciplinary — active clinical licensure alongside graduate training in economics and business gives her a fluency in both bedside reality and financial strategy that few advisors in this space can claim. She has worked at the intersection of policy, operations, and clinical practice long enough to know that the hardest part of value-based care is never the strategy. It is making the strategy real inside systems that were not built for it. That is the work Adverus was built to do.